Manas Bihani
About

the questions

  1. What is a moat in an AI world?
  2. Why do AI products converge?
  3. What becomes scarce when intelligence becomes cheap?
  4. Does distribution matter more than technology?
  5. Why might human-made things become more valuable?
  6. What happens to expertise when everyone has the same models?
  7. Which parts of an AI startup are actually defensible?
  8. Where does value move when intelligence becomes commoditized?

everything on the desk

  1. The periodic table of the AI stackVisualization
  2. What is a moat when the model isn't yours?Note
  3. The problem-selection premiumNote
  4. Same model, different wiringNote
  5. Selection is the new bottleneckNote
  6. Get friendly with the AI raceEssay
  7. The convergence taxNote
  8. The luxury of realityNote
  9. The non-technical technical advantageNote
  10. The verification economyNote
  11. The bets against the wallVisualization
  12. You can't buy your way outVisualization
  13. How a chatbot writes one wordVisualization
  14. The grid is the last wallVisualization
  15. Who got paidVisualization
  16. Why this paper mattersExplainer
  17. Transformer: Why did transformers replace RNNs?Vaswani et al., NeurIPS 2017
  18. KV cache: Why does a long conversation get slower and cost more than a short one?Shazeer, 2019
  19. Mixture of experts: Why do some AI models have experts?Fedus, Zoph and Shazeer, 2021
  20. FlashAttention: Why is attention slow when the GPU is barely doing any arithmetic?Dao et al., NeurIPS 2022
  21. Mamba: Why does a model reread the whole conversation instead of just remembering it?Gu & Dao, 2023
  22. PagedAttention: Why does a GPU with free memory still refuse new requests?Kwon et al., SOSP 2023
  23. DeepSeek: How did DeepSeek train a frontier model so cheaply?DeepSeek-AI, 2024
  24. Jamba: Why does Jamba matter?Lieber et al., AI21 Labs, 2024
  25. BitNet: Why does BitNet matter?Ma et al., Microsoft Research, 2025
  26. DeepSeek-R1: Can a small AI model learn to reason like a huge one?DeepSeek-AI, 2025
  27. Kimi K2: Why does Kimi K2 matter?Kimi Team, Moonshot AI, 2025
  28. Sliding-window attention: How do models handle huge context windows without the memory bill exploding?Gemma Team, Google DeepMind, 2025
  29. How electricity becomes intelligenceVisualization
  30. This desk, as a datasetDataset
  31. The first version of this roomNote
  32. The aura dividendNote
  33. Distribution is rented attentionNote
  34. The Convergence TestNote
  35. A shelf for thinking about cheap intelligenceCollection
  36. Anatomy of an AI startupNote
  37. Six shocks to expertiseNote
  38. Nineteen Public KeysEssay
  39. The value migration machineModel
  40. AAA-Rated GPUsEssay
  41. Moats, before and afterVisualization
  42. The rhinoceros problemNote
  43. What becomes scarce when intelligence becomes cheap?Essay
  44. AI Has Passed Every Exam. It Has Never Had an Idea.Essay
  45. What Becomes Scarce After Intelligence?Essay
  46. India’s Carbon Markets : A New Test for Global Climate PolicyEssay
  47. Google Wants AI to Become BoringEssay
  48. The Wall That Wasn’t YoursEssay
  49. The Rate-Limiting StepEssay
  50. The Speed of Being WrongEssay
  51. Uber Burned a Year of AI Budget in Four Months. A Rat Catcher in 1902 Knew WhyEssay
  52. Finding a Flat in India Is Broken. We Have the Technology to Fix It. Nobody With Power Wants To.Essay
  53. Why We Can Never Have Good Social MediaEssay
  54. Gen Z Is Going OfflineEssay

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  5. All the questions
  6. Everything, as a contact sheet
  7. About

Why this paper matters · 4 of 12

Why is attention slow when the GPU is barely doing any arithmetic?

the paper →FlashAttention: Fast and Memory-Efficient Exact Attention with IO-AwarenessDao et al., NeurIPS 2022 ↗The original. Section 3 is the whole idea — tiling with an online softmax so the N×N matrix never exists in HBM.
FlashAttentionInference lands on Memory, AcceleratorsHBM bytes moved per attention call

Moving data can cost more than computing with it.

Imagine doing long multiplication on a whiteboard the size of a football field, when the working would have fitted on a napkin. You would spend the day walking, not multiplying. That is what standard attention does: it builds a table with a hundred million entries, writes the whole thing to the far side of the chip, walks back to read it, and then throws it away. FlashAttention does the same arithmetic without ever writing the table down.

On the machineThis lands on HBM, station 3 of 10 on the path the constraint took through the hardware. Removes an N×N table from HBM entirely, so prefill stops competing for bandwidth. See it on the drawing →

Read as far as you want. Each level assumes the one above it and nothing more.

Attention never needs its N×N table of scores as an output — only the weighted sum of values that comes out the far side. A standard implementation writes that table to main memory anyway, then reads it back, twice. FlashAttention computes the same result in tiles small enough to stay on the chip, carrying a running softmax so no tile ever needs to see its neighbours. The arithmetic is identical, and slightly increased. The traffic is not.

4Mathematics and memory layout
5Optimisations and system-wide effects
where this comes from
FlashAttention: Fast and Memory-Efficient Exact Attention with IO-Awareness ↗Dao et al., NeurIPS 2022 The original. Section 3 is the whole idea — tiling with an online softmax so the N×N matrix never exists in HBM.Online normalizer calculation for softmax ↗Milakov & Gimelshein, 2018 Four years earlier, and the piece that makes tiling possible at all. Worth reading first if the running-softmax trick is the part that feels like sleight of hand.
read next
KV cache →Where the traffic goes once the score matrix stops moving. FlashAttention left decode entirely untouched, and the cache is what decode was left holding — read that page for the half of the problem this one does not address.